The Community Company

Lead Generation - Frequently Asked Questions

  1. What is Lead Generation?
    • Over 900 people a week sign up to Connect Press's communities.
    • After they fill in their demographic data ConnectPress arranges for them to see a Lead Generation page
    • A Lead Generation advertisement is a 64*64 pixel logo and a short passage of text plus a checkbox.
    • These advertisements often take the form of some intrroductory offer to your services.
    • You can set these offers to only appear at a specified commujnity or communities.
    • You can restrict these offers to only appear when a customer satisfies a particular demographic requirement.
    • For example "only people from New York in the aerospace industry"
  2. What do I get out of it?
    • ConnectPress gathers up the demographic data of the people who accept your Lead Generation Advertisement and makes the data available to you at a secure site.
    • You can visit this location whenever you like and download the data in a simple process using only a browser and any Spreadsheet program capable of loading a .csv file - or which can parse and HTML page into a spreadsheet (Excel does both very well).
    • You can use these Sales Leads to improve your business.
  3. How do I collect my data?
    • Use a browser to navigate to a location in ConnectPress.com where you will log in using your email address and password.
    • Your data can be displayed in four ways depending on your needs.
    • Most people choose table view, save the browser page as an HTML page and then use Excel to open the HTML page. All the data is then in separate cells for you to process.
    • After you have finished you can tag the downloaded names as having been downloaded so you are not confused next time you log in.
  4. What does ConnectPress need from me ?
    • A 64*64 pixel logo in JPEG or GIF format.
    • A short text passage describing your offer.
    • Specify your preferences in the offer.
  5. How much time should I allow to set up a Lead Generation Advertisement?
    • Please allow 5 business days.
  6. Why are there preferences?
    • Not everyone needs the same amount of data.
    • Some companies may just need email address and phone number.
    • The preferences allow you specify how much demographic data you need collected.
  7. What does "Checked" and "Unchecked" do ?
    • This allows you to specify whether your offer appears pre checked in the Lead Generation page or unchecked.
  8. Do I need special software to pick up my data ?
    • Just a simple browser and a spreadsheet program are all you need
  9. How many people will see my Lead Generation Ad ?
    • This depends on how many communnities you place the ad with and what demographic restrictions you apply.
    • However when you fill out the request ConnectPress will calculate an estimated number of viewers based on historical data and show you the result.
  10. How do I place a Lead Generation Ad with Connect Press?